The humble beginnings of Costume Wonderland
Costume Wonderland was founded in Brighton Beach Melbourne in the ’70’s.
“Brighton Beach Fancy Dress” as it was known then was a tiny 1 room fancy dress costume hire shop, with only a hand full of costumes. It then moved to a bigger premises at Bay St Brighton, with a slight name change. The “Beach” was dropped.
In 1987, a quirky young lady named Joy bought the business and has been running it ever since with her family.
Joy’s vision was to change the stigma attached to fancy dress shops, being small, cluttered and musty. The vison to create an open, joyable and some might say memoable shopping experience continues today.
She built up the business so much, she needed a larger premises again. The old post office on South Rd, Moorabbin was to be the new home. For the next 13 years we were known as “Bayside Fancy Dress”.
Eventually, a face lift was needed and re-branding to cement our position online, Costume Bazaar was to be the new name.
Again, Costume Bazaar outgrew it’s premises and relocated to a much bigger, better place just around the corner on Nepean Hwy.
Second generation moving Costume Wonderland into the future
Now, as Costume Wonderland and keeping it in the family, Joy’s daughter now runs it, with the same staff, who have always been there.
They are proud to offer their customers over 30 years experience in the fancy dress and costume hire industry. They are one of Australia’s largest and seasoned dress up shops with friendly, quirky, fun loving and experienced staff members, all of whom love helping customers on a daily basis. They are already for dress up party!
Come and visit us, to look and try on all our costumes and accessories, before you buy or hire.
We’re located at 911 Nepean Hwy, Bentleigh Vic, next to Hungry Jacks, and Carpet Call.
There’s plenty of parking.